PROJECT INFORMATION
Mushq Fashion Outlet
The goal of Mushq, a well-known Pakistani women’s fashion business known for its elaborate embroidery, opulent textiles, and traditional accents, was to create a storefront that embodied its design ethos. The client wanted the store’s interior to provide a welcoming and elegant environment for patrons by skillfully fusing modern and traditional cultural aspects.
PROJECT CONCEPT
The Mushq fashion store is intended to serve as a tangible representation of the brand’s values, presenting its fine collections in an environment that accentuates the style of the clothing. The brand’s unique style is reflected in the interior, which has a neutral color scheme with rich materials and elaborate details. The area is designed to lead clients through carefully chosen displays, emphasizing the elaborate patterns and opulent textiles that characterize Mushq’s products, thanks to top-notch 3D architectural visualization and interior simulation. BIM modeling was used to optimize the arrangement, which guarantees a smooth flow and improves the shopping experience. An immersive preview of the store is offered with 360° panoramic virtual reality tours and architectural animations, which capture the modern and traditional fusion that Mushq represents.
CHALLENGES
Creating a retail space that embodies Mushq’s design philosophy while striking a balance between traditional cultural aesthetics and modern retail design concepts was the main challenge. Additionally, careful planning and execution were needed to ensure a comfortable and engaging customer experience while maximizing the area to exhibit the brand’s different products.
SOLUTIONS
We created a design that embodies Mushq’s dedication to style and history by utilizing 3D modeling, photorealistic renderings, and BIM-based space planning. The brand’s character is reflected in the ambiance created by the use of opulent materials, elaborate details, and well-placed lighting. The client was able to envision and fine-tune the space prior to implementation using virtual staging and 360° walkthroughs, guaranteeing a retail setting that is both aesthetically beautiful and operationally effective.
