ANDROON

Reefland – A Contemporary Showcase of Elegance and Style

PROJECT INFORMATION
PROJECT NAME: Reefland Shoes Store
Designer: Farzadaq Abbas
CONCEPT: Modern Elegant
LOCATION: Lahore, Pakistan
DATE: 12/03/2023 To 15/04/2024
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A Contemporary Showcase of Elegance and Style

Reefland Shoes Store

In order to create a modern and welcoming atmosphere, the client envisioned a retail space that embodies these fundamental principles. The objective was to create a store that embodies Reefland’s dedication to quality and style while also showcasing the brand’s wide range of footwear options and improving the entire shopping experience.

PROJECT CONCEPT

By skillfully fusing modern design features with subtly nodding to classic aesthetics, the Reefland shoe store is intended to be a tangible representation of the brand’s philosophy. The brand’s unique style is reflected in the interior, which has a neutral color scheme with rich materials and elaborate details. To create a setting that leads clients through carefully chosen exhibits, emphasizing the elaborate designs and opulent materials that characterize Reefland’s goods, top-notch 3D architectural visualization and interior rendering were employed. BIM modeling was used to optimize the arrangement, which guarantees a smooth flow and improves the shopping experience. Reefland’s blend of modernism and history is captured in immersive architectural animations and 360° panoramic virtual reality excursions.

CHALLENGES

Creating a retail space that embodies Reefland’s design philosophy while striking a balance between traditional cultural aesthetics and modern retail design concepts was the main challenge. Additionally, careful planning and execution were needed to ensure a comfortable and engaging customer experience while maximizing the area to exhibit the brand’s different products.

SOLUTIONS

We created a design that embodies Reefland’s dedication to style and history by utilizing 3D modeling, photorealistic renderings, and BIM-based space planning. The brand’s character is reflected in the ambiance created by the use of opulent materials, elaborate details, and well-placed lighting. The client was able to envision and fine-tune the space prior to implementation using virtual staging and 360° walkthroughs, guaranteeing a retail setting that is both aesthetically beautiful and operationally effective.

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