PROJECT INFORMATION
Urbansole Shoes Store
The client wanted a store that embodies the brand history, highlighting the brand’s dedication to comfort and quality while offering a welcoming environment for customers to shop.
PROJECT CONCEPT
The goal of the Urbansole shoe store is to embody the brand’s values through a seamless integration of contemporary retail design and traditional workmanship. Mirroring the brand’s characteristic flair, the inside has a muted color scheme with lush leather accents and precise workmanship. The environment that leads consumers through carefully chosen exhibits, showcasing the elaborate designs and opulent materials that characterize Urbansole’s goods, was created using top-notch 3D architectural visualization and interior rendering. BIM modeling was used to optimize the arrangement, which guarantees a smooth flow and improves the shopping experience. An immersive preview of the store is offered with 360° panoramic virtual reality tours and architectural animations, which capture the modern and traditional elements that Urbansole symbolizes.
CHALLENGES
Creating a store space that embodies Urbansole’s design philosophy while striking a balance between traditional craftsmanship and modern retail design ideas was the main challenge. Additionally, careful planning and execution were needed to ensure a comfortable and engaging customer experience while maximizing the area to exhibit the brand’s different products.
SOLUTIONS
We created a design that embodies Urbansole’s dedication to comfort and quality by utilizing 3D modeling, photorealistic visuals, and BIM-based space planning. The brand’s character is reflected in the ambiance created by the use of opulent materials, elaborate details, and well-placed lighting. The client was able to envision and fine-tune the space prior to implementation using virtual staging and 360° walkthroughs, guaranteeing a retail setting that is both aesthetically beautiful and operationally effective.
